Richard Bray

A Reputation is a believed, social, meta-evaluation; it is built upon three distinct but interrelated objects: (1) a cognitive representation, or more precisely a believed evaluation – this could be somebody’s image, but is enough that this consist of a communicated evaluation; (2) a population object, i.e., a propagating believed evaluation; and (3) an objective […]

Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. With increasing time being spent on social networks people are at the same time growing their online trail. The trail defines who […]